Panama
Welcomes You
A nation brand is a symbol of who we are and a strategic tool for building our reputation and expressing our identity with clarity and pride.
Panama has a rich history to build upon and an extraordinary capacity to surprise the world. It is a country that connects continents, ideas, talent, business, and opportunities. It does so through an unparalleled strategic location, a strong cultural identity, and a natural openness to the world.
That is why the “Panama: Host to the World” nation brand was created: to bring together and showcase everything Panama is and has to offer—its people, logistical capabilities, biodiversity, tourism and cultural attractions, investment potential, products, and role in the world.
Our Purpose
Welcome Generously and Foster Prosperity
Host to the World
Where oceans meet and opportunities abound.
We connect and welcome the world, creating a trusted and sustainable environment where people, ideas, businesses, and nature can thrive.
It means making people feel at home.
It means building trust.
It means creating connections.
It means caring about what matters to them.
It means leaving a lasting impression on everyone who come our way.
Our Purpose
Welcome Generously and Foster Prosperity
We connect and welcome the world, creating a trusted and sustainable environment where people, ideas, businesses, and nature can thrive.
Host to the World
Being a host means much more than simply welcoming others…
It means making people feel at home.
It means building trust.
It means creating connections. It means caring about what matters to them.
It means leaving a lasting impression on everyone who come our way.
Panama at a Glance
Tropical climate year-round
Dollarized economy
How We Built Our Nation Brand
The Panama Nation Brand was developed through an in-depth process of research, analysis, development, and validation.
Country and Sector Research and Assessment
- International studies
- National studies
- In-depth interviews
- Nationwide Focus groups
- Ethnographic studies
- Economic and competitive analysis
- Digital perception analysis
Nation Brand Evaluation and Validation
- International studies
- National studies
- National and international focus groups
- Consultation sessions with key stakeholders across strategic sectors